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About

Pamela Crooke

PhD, CCC-SLP • Chief Strategy Officer

Pamela J. Crooke is the Chief Strategy Officer and Director of Research, Content, Clinical Services, and the Social Thinking Training & Speakers Collaborative.


Dr. Crooke has co-authored, with Michelle Garcia Winner, five award-winning books related to Social Thinking: Socially Curious and Curiously Social, You Are a Social Detective, Social Fortune or Social Fate, Social Town, and their book geared to adults, Good Intentions Are Not Good Enough. She and Winner collaborate on writing articles and blogs that appear on the Social Thinking website and in a wide array of publications.


Prior to joining the Social Thinking team, she coordinated the Autism interdisciplinary clinical services at the Tucson Alliance for Autism, served as a clinical and academic faculty member of three universities, and worked in the Arizona public schools for 15 years. Pam is a prolific speaker both in North America and abroad, giving workshops, presentations, and training staff on Social Thinking methodology. She has co-authored books for young children and teens including the Autism Society of America Literary Book of the Year in 2012. She is on the board and/or is a member of a wide range of organizations related to autism and speech/language and has been the recipient of several foundation and community grants. In 2011, she received the Outstanding Achievement Award with Co-recipient Michelle Garcia Winner from the California Speech, Language and Hearing Association (CSHA).


Her most recent publications focus on using Practice-based research to examine how educators, mental health specialists, and parents utilize strategies within the Social Thinking methodology. Pam maintains an active clinical practice of both adolescents and adults.


Click here to download Pam's CV


Financial Disclosure

Financial: Pamela Crooke is employed by Think Social Publishing, Inc., as an author/speaker. She receives a salary, but does not receive additional compensation for speaking or royalties for books or products. She is also employed by the Social Thinking Center, as a therapist.
Non-financial: No relevant non-financial relationship exists.


Honors & Awards

  • Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    California Speech, Language and Hearing Association (CSHA), District 4 – Outstanding Achievement Award to Dr. Pamela Crooke and Michelle Garcia Winner.

  • Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Dr. Pamela Crooke received the Tom Jenkins Award for Outstanding Clinical Service to Individuals with Autism – October 2005.

Related Products

Recent Articles

7 Steps for Teachers to Help Kids Who Can’t Ask for Help

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Social anxiety, in combination with an inability to initiate communication, may be the reason students don’t ask for help when they are stuck, confused, or can’t get started on their classroom activities and assignments. Here’s a seven-step action plan for teaching these concepts to your hard-to-reach students.

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Social Perspective Taking & The 5 Steps of Being with Others

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Social perspective taking helps us make meaning of people as they interact or coexist together in specific contexts, whether or not we are actually present in that situation. It also helps us to navigate to self-regulate in the social world—a world that expects us to be consciously aware of each other and adjust our behavior accordingly. Most of us begin learning to take perspective intuitively as infants, but those with social learning differences or challenges require it to be taught explicitly. Explore what social perspective taking looks like, why it’s important, and how to define it in clear, practical terms. Unpack social perspective taking in 5 steps and learn how to teach abstract social cognitive concepts using this concrete framework, as social learners progress in their journeys toward self-regulation.

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What Is Pathological Demand Avoidance Syndrome (PDA)?: How We Can Help

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Diagnostic labels and categories can restrict, confuse, and bias interventionists as they teach and treat social emotional learners who fall into the categories of PDA, ODD, behavioral disorder, resistant, or self-protective. The authors explore the evolution of their professional learning, practice, and treatment of this subgroup of individuals over the past 25 years. Using the Social Thinking–Social Communication Profile™, the authors identify specific social learning challenges and strengths, anxieties, and five key points to consider when developing treatment plans to help these individuals learn how to interact, interpret, and respond in the social world.

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10 Truths & Tips for Making and Keeping Friends

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Making friends is a desired but complex social emotional learning journey. The ability to forge new friendships and maintain older friendships provides us with an understanding of relationships and practice needed to be part of a class, work effectively as a collaborative member of a team or group, and simply feel included wherever we may be. In adulthood, this same set of concepts and skills will help us become part of a community, hold a job, and possibly nurture families of our own. The authors identify 10 factors for making and keeping friends and provide a list of practical resources.

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Spaced-Out Kids Are Not Just Spaced-Out: What Teachers Need to Know, What They Can Do…and Why They Can’t Do It All!

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

When a student of any age exhibits a persistent pattern of social disengagement, confusion, and “cluelessness” during regular, routine classroom instruction and activities, it’s likely that this student’s brain is unable to figure out how the social world works and how to work in the social world—even if he or she seems to be academically sound. This article shows teachers what signs to look for in students who may face social learning and executive functioning challenges but have slipped through undetected. It clearly spells out why mainstream classroom teachers should seek expertise from specialists to better support these students’ needs, as well as what teachers can do in their classrooms to facilitate improvement.

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Break Through Students’ Social Anxiety Barrier: A Strategy for Student-Teacher Communication

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Social anxiety can often prevent students from communicating and connecting with their teachers, a powerful building block of learning. Michelle Garcia Winner shows how students can use a simple tool to teach their teachers about their social anxiety to improve academic performance and bolster their social competencies in managing anxiety in the classroom and in face-to-face communication.

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Superflex® Teaches Super Metacognitive Strategies

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Social thinking is flexible thinking; how we navigate through many different social landscapes and adapt our behaviors to meet our own goals is the beating heart of the Social Thinking® Methodology. Our top-selling Superflex®… A Superhero Social Thinking® Curriculum helps young social emotional learners use metacognitive strategies to develop flexible thinking to better self-regulate and problem solve in the social world. Instead of teaching children to “behave” through rewards and punishment, this evolving curriculum shows learners how to develop their own pathways toward self-regulation to meet their social learning goals.

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Social Metacognition: Using Social Emotional Learning to Defeat Helplessness and Engage Hope

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

We don’t learn helplessness—it’s an innate brain default. We do learn how to create hope in our minds to avoid feeling helpless. By using language and metacognition in an internal dialogue, we can teach our social minds to push toward social emotional learning for new ways to handle ourselves in a range of situations. Aspects of the Social Thinking Methodology® provide pathways for creating and sustaining hope in our lives.

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Five Ways to Become Closer with Social Distancing

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Times of stress and hardship can drive us apart—but they often can also bring us together in positive ways we never imagined. The “social distancing” now required by the COVID-19 pandemic can actually foster better real-time communication and forge stronger, supportive relationships through flexible thinking, mindfulness, and socially smart technologies. Here are five ways to overcome the spiral of negative thinking, take control of what you can control, and positively contribute to the social emotional well-being of your community, as well as your own.

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Help a Child Get Social Learning Services in an IEP Meeting

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Often students do not qualify for special services because a summary report states there is “no educational need” based on academic test scores and grades—even though it’s clear to everyone that these students are struggling to understand how the social and organizational world works and how to navigate within it. How do we define what it means to have educational need? Discover a strategy that uses school mission statements to define what a public education is to better understand whether students have special educational needs—and ultimately—to help prepare them for college and career readiness.

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What Does the Social World Look Like Through the Eyes of a Social Learner?

Author(s): Michelle Garcia Winner, MA, CCC-SLP, Belinda, Adult with Social Learning Challenges, and Pamela Crooke, PhD, CCC-SLP

This is Belinda’s story, a woman with significant social learning challenges who works hard to understand how the social world works. However, she must constantly confront the social expectations others hold for her, that often do not match her actual abilities. Through her thoughtful, surprising, and at times, heart-rending account, she teaches us why it’s critical to put our assumptions aside and deeply understand our students in order to meaningfully teach them.

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Community is About Caring: Helping Those with Social Anxiety

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

So many of our community members want and need connection but are inhibited—even prevented—by social anxiety, an unintentional unfriendly appearance, or the struggle to just initiate a conversation. Reaching out and making face-to-face connections with others is what creates a strong, caring community—which can have an immeasurable positive impact on someone’s life. All of us can play a vital role in nurturing our community; learn how you can help.

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